Jordan Plumb Creative

A warm brand identity for a photographer and designer.

Jordan is an incredibly talented photographer and designer (and fellow San Franciscan) with a penchant for capturing authenticity through a strategic lens. She is an expert at brand photography and capturing special moments with furry friends.

Jordan sought a brand identity that mirrors her timeless, warm, and thoughtful photography and design style. To achieve this, we utilized an ornate and unique typeface for her logo, employed a simple color palette with a warm pop of color, incorporated a hand-drawn logomark, and embraced an unexpected font combination. The hand drawn logomark is designed to look like a film negative photo of a plum. It’s simple, but adds a layer of warmth and approachability to the brand. The colors we chose speak to the San Francisco landscape that is present in much of her photography work.

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