Brand and web design for a well-established family business.

Az-Ash is a seasoned family-business boasting an impressive 25-year history specializing in securing financing for commercial projects. Their expertise in navigating the intricate realm of commercial funding ensures clients receive unparalleled service. Recognizing the need to update an outdated brand to meet their current business needs, Az-Ash came to me looking for a refreshed brand to convey 'experience, expertise, and efficiency.' The brand we created embodies these qualities, striking the balance between professionalism and warmth.

We employed classic serif typography and a palette of rich, inviting colors to establish a connection with potential clients. Through custom illustrations that represent their wide array of business services, from financing gas stations to construction and beyond, we added a creative touch that simplified their many areas of expertise. Central to this brand narrative is the profound emphasis on experience, as we wanted prospective clients to recognize the wealth of success stories and happy customers.

You can view their live site here.

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