IDP’s mission is to remove barriers and enhance efficiency, integrity, and quality in medical reviews. I had the privilege of creating a brand identity that truly captures the essence of Integrated Diagnostic Partners. The logo is an elegant and minimalistic representation of the initials IDP. Drawing inspiration from the intersection of medicine and law, the brand identity strikes a balance between professionalism and simplicity, reflecting the company’s commitment to seamlessly bridging these fields.
Throughout the design process, my goal was to convey a tone of ethicality, honesty, responsiveness, respect, and flexibility. The resulting brand identity serves as a visual testament to these values.